The Rivertowns Enterprise – Hometown newspaper of Hastings-on-Hudson, Dobbs Ferry, Ardsley and Irvington, New York

 

ADVERTISING CHECKLIST

Follow these best practices for effective advertising:
 Use large eye-catching headline and/or art that will grab the reader’s attention and convey your message.
 Focus on one main message per ad: Are you having a sale? Do you have a new product or service? Are you building a reputation for excellent service?
 Include BENEFITS not features. (Hint: Don’t answer “what is my product?” Instead, answer “How is my product going to help my customer?”)
ASK for the sale! Include a call to action: Buy now! Sale ends soon!
  White space sells!  Resist the temptation to clutter your ad with miscellaneous information that is not a benefit to the customer. Example: no need to list all 31 flavors in your ad. Instead try “31 flavors including our new refreshing watermelon sorbet”
 Color sells!
 Don’t forget to include company logo, address, and contact information.
 Be consistent with each ad campaign with your style and your message.
Be persistent, and manage your expectations. Brand building takes time and patience.
 Ask for design help! Our award-winning art department is ready to answer questions and help you design a great campaign for your business.

Questions?

Contact your advertising representative Marilyn Petrosa at 914-478-2787 ext. 12.

or e-mail her at displayads@rivertownsenterprise.net.

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Page Size

9-5/16” x 14”


1 column

2-3/16” or 13 picas


2 columns

4-5/8” or 27p6 picas


3 columns

7” or 41p6 picas


4 columns

9-5/16” or 56 picas


When submitting ads electronically, please send pdfs only with all fonts embedded.


If the ad is running in color, please convert all images to CMYK color mode.


Please check to make sure that the ad is properly sized.


Let us know if you have any technical questions or concerns.

MECHANICALS

Follow these best practices for effective advertising:
 Use large eye catching headline and/or art that will grab the reader’s attention and convey your message.
 Focus on one main message per ad: Are you having a sale? Do you have a new product or service? Are you building a reputation for excellent service?
 Include BENEFITS not features. (Hint: Don’t answer “what is my product?” Instead, answer “How is my product going to help my customer?”)
ASK for the sale! Include a call to action
  White space sells!  Resist the temptation to clutter your ad with miscellaneous information that is not a benefit to the customer. Example: no need to list all 31 flavors in your ad. Instead try “31 flavors including our new refreshing watermelon sorbet”
 Color sells!
 Don’t forget to include company logo, address, and contact information.
 Be consistent with each ad campaign with your style and your message.
Be persistent, and manage your expectations. Brand building takes time and patience.
 Ask for design help! Our award-winning art department is ready to answer questions and help you design a great campaign for your business.

HOME     |     SUBSCRIBE     |     ADVERTISE     |     NEWSROOM 

The Rivertowns Enterprise  • 95 Main Street, Dobbs Ferry, NY 10522  • (914) 478-2787 • Fax (914) 478-2863 • www.rivertownsenterprise.net

©2015 W.H. White Publications, Inc. All rights reserved. Reproduction in whole or in part is forbidden without the Publisher’s written permission.


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